Skip to main content

Why Do Google Ads Call Extensions Not Work?

Google Ads call extensions don’t work for many advertisers and so many people wonder why. In this video, we detail why Google Ads call extensions may not be working for you. Watch now!

My Ad Rank is perfect. Okay, so it looks like it's 10 out of 10. My position is number one for your ads. I have used call extensions before and always worked. I seem to have issues this time but cannot figure it out. It was not triggered even once. It had no impressions across multiple areas. I presume that you are talking about different locations. All other extensions are triggered, but not the call extension. If I remove other extensions to have a higher chance of my call extension showing, then it still won't show. The ad will simply have no extensions at all. If I increase the call with a bid optimizer by even 100%, it still won't show. I'm literally stuck. Yeah, you've been outranked. As simple as that. So your Ad Rank could be ten out of ten. That's the quality score. Ad Rank is a combination of quality score, expected click-through rate, and the landing page experience. If your competitors have got a good Ad Rank as well, let's say your Ad Rank is 58 and theirs is 56 or 57, but their bids are very high, they will outrank you.

So without knowing your niche and every niche is competitive nowadays, right? There's no such thing as there’s no competition in Google. Everything you run there will be competition, which is good because we know that competition, other competitors are making money from it, and otherwise, they won't be spending money. My position is number one doesn't mean anything because if your ads aren't triggered, you will not know what your number is. So that doesn't help either. But my gut feeling is that your bid needs to be a lot more. You might need to increase your bids by five times and see what happens. Don’t be scared by so let’s say your maximum bids are $10. Make it $50. This does not mean that Google is going to charge you $50.

Unless your competitors are being charged 49.99%. You will only pay $0.01 more than the second Ad Ranked advertiser and then you will know, yes, I need to bid high. So you may get a click, which is expensive, but at least you will know that you need to bid a lot more. If you are not getting any impressions with 100% more bids, then increase it. Keep on increasing until it starts to run or go broad match, and get cheaper clicks, although you might get some irrelevant clicks. Be very aggressive in the search terms. As soon as you see people start coming through, put them in as negative keywords at the account level. So you start building up your negative keyword list as well. So fail fast, get up quickly and keep going.

If you enjoyed this blog, you may also like:


Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more