Why Google Ads Brand Campaigns Are Important?

Google Ads brand campaigns can drive brand awareness, conversions, and sales. Learn how to set up Google Ads brand campaigns here.

Okay, I have one more question as you mentioned, you should never run out of budget on your brand campaigns or be limited by budget. What if we are not getting any conversions in the brand campaign, which we are running with PMax? Can we pause the brand campaign? Great question. Kavita. I would never stop a brand campaign because if they are searching for me and then they come to my website and they don't convert, I will look at my offer on that website because they may have heard about you or your product, and then they go to Google, search for your brand term, come to that website and it's not enticing enough, so you're getting that traffic, but you’re not hooking them with your offer. Give them an irresistible offer that they go, oh, wow, I've got to have this, and now start optimizing your landing page.

Because on brand campaigns, there’s no optimization, right, except putting negative keywords for your competitors. If you don't want your ads to show through or any other search terms which are non-branded, and you keep on adding them as negative keywords to that campaign. But a brand campaign runs just on one keyword unless you've got multiple products like Nike running shoes, Nike t-shirts, and so on. But if it's a small company, there's only ever going to be one or maybe two keywords, and start to think about offers that they can't get anywhere else. That’s what I would do. But I would never be limited by budget because more and more people are missing out on the traffic because they are searching for it. If you're limited by budget, that is okay.

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