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How To Track Add To Cart Conversions In Google Ads

Learn how to track Add To Cart conversions as well as other primary and secondary conversions. Watch video.

How to track add to cart and check out for Google Ads. So there are a couple of ways you can do this. One is obviously through Google Analytics and Tag Manager, you set up events and goal tracking, and then you can import those micro conversions as a goal. Now, let me talk about this. because It's a great question. And you can see this fine. All right, you have your add-to-cart and start the checkout. You can have billing over here. Depends on how your shopping cart has been set up. And then obviously thank you page for the order confirmation. Right? So these are the four steps you can track. Now obviously, this is your main conversion or the primary conversion. Okay, I’ll put this here as primary. I'll just reduce this a bit. Okay. Now if they don't take these actions, they are never going to end up over here.

So if you have got very little or no data in the account, then how do you optimize your campaigns? Because you don't have any conversions to optimize for. So what we do is we would then set up these as pageviews and this would be your secondary conversion. And so will this be and so will this one be so we'll be tracking three secondary conversions because we want to optimize for this add-to-cart. If they don't do it, they're not going to start checking out and start your billing and obviously buy something. And this what you can do is easily create in Google Ads these conversions. So the way we name it is steps one, two, three, and four. Then what you do is you set up your custom conversions in Google Ads and bring it up in your column view. So then you got steps one, two, three, and four. And then you'll be able to see how many add to the cart, how many go to the checkout page, billing page, and the thank you page. So that's how you would do it. So set up conversions in Google Ads.

Of these four conversions, three of them would be secondary and the fourth one would be primary. If you're using Shopify, then you can also do that straightforwardly. All of these can be done very easily and quickly. But even if you're not using Shopify, then yes, you can set these up. And then the way we do it is we go into Google Tag Manager and set up that conversion ID and conversion label and say step one, which is added to cart, the page URL contains or is forward slash cart, the billing would be forward slash billing, and so on. However you set it up, then it's going to track each of these pages as a page view, right? So that is something that is very easy to do, but it's very powerful when it comes to optimization. And then all you do is you start to optimize and you look at this data first you look at these secondary conversions, and then once you've got primary or the thank you pages being triggered by people placing the order, then you switch in the campaign settings which conversion action you would like to optimize for.

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