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What Is The Best Way To Learn Google Ads?

In this video, I'll be discussing the best ways to learn Google Ads. I'll be covering various sources of information and how to optimize your learning process.

So please describe a complete roadmap for mastering Google Ads. I'm learning from Skillshop, but what to do practically? How to create landing pages, Arrange domain and hosting. Okay, so there are, first of all, lots of things you're trying to become an expert off. If you are just trying to do Google Ads, then you need to forget about hosting, domain, and landing pages to a certain extent, yes. But don't go into building and creating landing pages for your clients unless you have got a team member who is good at it. All you do is focus on one thing only.

If you want to design landing pages, do that. If you want to do Google Ads, do that. If you want to do video ads, do that. But don't try and do everything. So that's the first thing. The roadmap is a big map because Google is massive. You got search ads, display ads, shopping, video, Gmail, and all these different kinds of channels and networks. Focus on one. And then you will need to learn all of these in Google Ads. Slowly, Slowly master everything. Again, to learn Google Ads, the best way to do that is to practically run accounts. You can only listen to so many of these online live streams or join courses and Skillshop and Udemy and all that.

There's so much you can do until you don't get down in the trenches and start fighting. You will not become a soldier. You can train as much as you like. But yes, training is important. Learn the basics, and the foundations, so that you know how to go from one place in the interface to the other one. Because quite often when I talk to agency owners or in-house team members, they don't know whether a search terms report is, they don't know how to set up negative keywords, they don't know how to set up the columns, and so on. So you need to know your way around in Google Ads.

First of all, if I tell you, can you go to the keyword planner? You know exactly where to go, how to go. That's the first thing you do. Once you master that, then you start either become an intern with somebody or a company or an agency and start building up your experience from there. But at the end of the day, you're playing with hard-earned cash, somebody's hard-earned cash, right? And not only that, you may lose them sales. I'm not talking about you personally in Nisar. I'm talking about it in general terms. You may run ads for $500, but it's not that $500 which has been lost is the potential revenue and what effect it has on that company or that person who they were banking on that, okay, if I run ads, I will get those results. Again, if you are working with somebody like that, you need to manage those expectations.

Don't expect miracles from Google Ads straight away because they might have a product that is not a market fit. They've got no proof of concept. Their pricing may be completely out, whether it's too high or too low, but their landing page sucks. Their copy is not right. The button, buy button on the website is not working. So no matter what you do in Google Ads, it will not convert on the website or the landing page. So there are lots of variables that you need to check off as you go along. So that's my humble opinion is to make sure that you are comfortable, first of all in knowing and how the interface is, where things are in the interface and what it can do for you, what's available in Google Ads.

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