Which Plugin Is Best For Tracking Conversions In Shopify?

In this video, I'm going to show you which plugin is best for tracking conversions and conversion value in Shopify.

Which plugin can we use to track Shopify conversions and conversion value? So Shopify has got one of the best plugins and it's kind of like it's literally plug-and-play. To be honest with you, when it comes to tracking Google Ads conversions and conversion value, there are lots of different apps in Shopify. Choose whichever one you like. But there is one particular one. I can't remember the name of that plugin from the top of my head, but it has got the most installs or reviews or something like that, just go with that. It's called the Google Ads one. Actually, plug it into your Shopify website, and pretty much it is that easy.

So Shopify is really really simple and easy to set up your conversions and the conversion value. Conversion value for those of you who might wonder why we need to work. Why do we need the conversion value? Because each order is the potential of a different amount, unless you just sell one product at a time, which is the same price. So some orders would be for $10, some could be for $100, and some could be for $200. And we need to bring those values to Google Ads so that we can work out the ROAS which is the return on ad spend and where we are getting the best bang for our buck. And those are the campaigns, and ad groups, which we want to scale, which are giving us the best results.

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