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Farzana’s Podcast With Mark De Grasse At Traffic & Conversion Summit

Farzana Kharawala spoke live to Mark De Grasse at T&C 2022 and here are some of her top tips on how you can be consistent with your clients so you build long-lasting relationships with them.

It’s our 20th anniversary next week. And SF Digital isn’t as it was 20 years ago – it’s incredibly different. But throughout our journey, I’ve been reflecting – what have we done right?

We’ve consistently been consistent. And whenever our business has changed, that’s what makes us different from our competitors. We also hang in there because often, when we’re at the start of a journey with a new client, they’re not getting the message about why we keep going on about this. 

But they soon see the results and do things that might be outside of somebody’s comfort zone – actually pushing through and giving them confidence that works on this.

Consistency Is Key

My top tip? Hang in there because we’ve got your back. Let’s do this together. These are mantras we at SF Digital live by. They’re what make us a little bit different. 

It’s easier for us to talk about creating one video a day rather than 100 – this is what consistency is. It’s how we give our clients the results they want.

Also, you need consistency in your relationship with your clients. We’re very evangelical and very buzz, buzz, buzz when we win a new client, and it’s easy to be on the phone with them and say, ”Let’s hook up on a zoom call”.

What it’s really about, though, is being consistently present for them in that relationship. By listening to them and hearing their business issues, you’ll get better results – because you understand them. 

Encourage Customer Trust

So, consistency isn’t just about delivering excellent results. It’s also about building that relationship. The more they trust you, the more you trust them. And it becomes a beautiful relationship in terms of production.

It’s easy to get distracted, veer off the right path and stop being consistent. So if you want to be consistent and get constant results, you need to hammer down your processes. Behind the technical aspect of what we’re doing (for example, setting up campaigns and making those run), at heart, we’re creatives.

Get Your Processes In Place

And that’s where it’s easy to go off on a tangent and start thinking of a new campaign or going a little crazy. But if you’re going to be consistent, you need to have your process in place. The more you follow the process, the easier it is to then scale those processes.

And through repetition, you become better at something, and your clients see better results. So that, for us, is where things hang. But equally, processes shouldn’t constrain you. If you’re going to use your processes well, that frees up your time to be creative.

A campaign that comes to mind is one we did for a brick-and-mortar organization. They were a bit of a food hall, a bit of a foodie place, if you like – a farmer’s market kind of place. And they were hitting the 60th anniversary of their business. 

They’d been through everything. Yes, we’re running digital campaigns for them, but 60 years is a special time. Not many businesses can say they’ve been running for that long. So, we came up with a one-off campaign. 

It came from the print industry originally, consisting of a beautiful presentation newsletter and an archival memory keepsake. The client was a little nervous about trying this because, again, they were outside of their comfort zone. And it wasn’t a normal area in which we operated.

But the creative juices were going, and they came back two to three weeks later. And with our encouragement, they held a big fanfare weekend with birthday cake and all kinds of things – it was a big PR moment! And you can use this, too. Create the content, then use video footage afterward.

Our client came back afterward saying: “We’ve had the best August in 60 years – even beating Christmas!” Now, that’s something we’re proud of. We took this 60-year-old company and helped them evolve into a digital company. And they actually had the best month they’ve ever had – in August, too. Fancy that.

The Takeaway

This is just one example where we used our processes and creativity to get things going. Deliver to your clients, go above and beyond, give them something special, and make yourself memorable, and they won’t leave you.

If we stand still, we don’t move forward. We’ve got to take those steps within our business. Why are we here? We’re all taking time out of our businesses to be here to learn from each other, to be inspired, and then adjust what we’re doing.

Original Source: https://www.sfdigital.co.uk/blog/farzanas-podcast-with-mark-de-grasse-at-traffic-conversion-summit/


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