How To Increase Your Website Loading Speed

Want to increase your website’s page speed but not sure how? Did you know? Over 55% of web users abandon a website that doesn't load within 3 seconds. Here’s how to reduce your website load time and keep your visitors happy.

How do we increase the page load speed? Any tools or software? Please share paid as well as free ones. I don't get involved with those because I just give them to the guys or the web team who are working on my website. But what you want to do is to go and Google PageSpeed Insights, and then you will come to a page like this, where you put in the URL of your page or your website, and then it's going to give you marks, auto diagnose your website out of 100 and if there are any issues it's going to tell you, then your web team needs to go and sort it out. So ideally, you want all of these metrics to be in green. So I would say 70% of our traffic is from desktops, which is very surprising for me.

I'm also very puzzled why so many people coming from desktops and laptops and not from mobile. Mobile is very little, but even on mobile, my performance only on this one is about, I think, 79 or 80 or something like that. The rest is all about 90. So that's what you want to do. And make sure that your website is lightning fast because all these ad platforms are going to reward you for having a great landing page experience because they are recommending you from the ad platform, Right? They are sending visitors from Google, Facebook, TikTok, and all these places. And if your website is very slow and not giving a great landing page experience to the user. They are going to hammer you with higher CPC. So it's going to be a false economy if you don't pay any attention to your website and let it run the way it is. Because you'll end up paying a lot more for paid ads.

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