Are you a freelancer struggling to run your Google Ads? Whether you’re a marketeer, advertiser, or another working professional, you don‘t need to be a professional copywriter to write really compelling ads. In this blog post, let’s dive into what makes a stellar Google ad.
How To Write Top-Notch Google Ads
To create the best Google Ads, all you need to do is:
- Study the client’s website and landing page
- Understand the offer
- Know the intent of the buyer or audience
- Come up with headlines and description ideas
At SF Digital Studios, we only have responsive search ads in our Google Ads account on the search site, so you need 15 headlines and four description lines. Something we see a lot is that people don’t insert 15 headlines and four descriptions – sometimes they only put in four headlines and two descriptions, which isn’t enough to get things going.
Google allows you to enter 15 headlines and four descriptions, so be sure to do this. Leverage the power of the algorithms and the AI so you can see what’s working and what’s not. Don’t be lazy – it doesn’t take long!
In just 10-15 mins or so, you’ll be able to enter the information quickly and easily.
What we’ve seen is that people running Google Ads go into the Google Ads interface and start writing ads directly there. That’s the biggest mistake you’ll make because you’ll try to write too quickly and most likely lose your work.
Open Up A Spreadsheet
What we as an agency do is open up a spreadsheet – any spreadsheet will do. Use Google Sheets, Excel or Numbers on a Mac, and then all you do is create a simple formula: ‘LEN’.
Now, whatever you type in the ‘headline’ cell will show you the character count to ensure you don’t exceed the 30-character limit. To create 15 headlines, copy them down the cells to row 16.
Let’s say you’re writing a headline for a car financing company. Around 90 per cent of the time, you can grab stuff from the client’s website and don’t need to re-write it, as it’s already been written by a professional copywriter.
Just copy and paste relevant text (in this case “Used & Second Hand Car Finance”) from the client’s landing page and paste it into your spreadsheet, being sure to stick to the 30-character limit. You can easily change the characters if you want to.
But you can’t use trademarks such as “Trustpilot” in ads. You can bid on them, so just write ‘5-star reviews’ rather than “Trustpilot 5-Star Reviews”.
Use headlines such as, “No Impact On Your Credit Score”, and “Instant Decision”. It’s a good idea to use shorter headlines, as you don’t have to use a maximum of 30 characters – it can be as little as 16. Throw in a super-short headline every so often, too.
What you can do is pin headline one, “Used & 2nd Hand Car Finance”, as this will have the seed keyword “car finance” or “car financing”, and then Google can mix these with headlines two and three.
Capitalize Your Headlines
Capitalize each word as per Google’s best practices. You’re allowed to capitalize words like “APR”, but don’t capitalize other words, such as “DECISION” or “INSTANT”. Words like these will be disapproved.
For each headline, every word must be in caps. Most of the time, you won’t find this being done – even by big agencies that have been doing this for ages. “Car finance” doesn’t have to be used for each headline, either. Use a headline such as, “Get Pre-Approved for Your Car”.
It’s so easy to find headlines out of pre-existing content. “Find Your Dream Car” is a good one, as a car is the second-most expensive purchase after a house in a person’s lifetime. Words like ‘dream’ are good to use to evoke emotions.
It shouldn’t take you longer than 10 mins to create 15 headlines. Other eye-catching Google headlines include:
- We Work With Leading Lenders
- No Fuss Used Car Finance
- We Match You To The Best APR
- Bad Credit History Welcome
- Brilliant Customer Service
- Affordable Car Loans
If you have spam in your comments, you’ll automatically be blocked. So don’t do it!
Descriptions
For descriptions, they’re a maximum of 90 characters. For inspiration, look at your client’s FAQs section on its website to find out what people are saying and asking. Some good descriptions include:
- ‘Buy Your Dream Car From Any Dealer. Get Your Cheapest Car Loan From Us.’
- ‘We Can Offer Car Loans To Anyone With Low Credit Score. Apply Now.’
If you’re struggling with the descriptions, pick and mix three headlines and paste them into the description section.
For example, “Call Now” is a good one, as is “Available 24/7”. Sure, you’ll encounter obstacles along the way, but don’t panic.
Even if your ads aren’t working and you aren’t making much profit, you still have to keep plugging away.
There’s no need to recreate the ads, as you only need to use the copy from your own or your client’s website. Include key features in your ads and benefits – don’t merely talk about yourself being the ‘best’. Think about how your product can help someone solve their problems.
The Five Ingredients For A Standout Google Ad
- Benefits
- Features
- Call to Action
- FREE
- Pricing
When it comes to writing super-effective Google Ads, pricing is key. Follow the above five points, and you really can’t go wrong and will successfully write some incredibly creative ads with no problem.
FAQs
Can You Use An Amazon Affiliates Program On Google Adwords?
Be super careful with anything containing affiliate links. Use a bridge page to take your traffic to your website first, then give value upfront. For instance, ask your clients to sign up for your product or service. That way, they’re more likely to sign up rather than turn directly to a product page.
If you’re selling software, let’s say click funds or funnels, there are lots of people doing it, so why should they use your link? What makes it different? You could say you’ll give the client a free consultation if they go through your link to add value. Or, if they click on it, offer your mini-course for free to scale their business.
Bear in mind that if you sign 100 people up for your course and it’s one hour per session, you’ll get 100 hours booked up. Think about how quickly you can scale things up. For example, say to customers they can get your workflow course where you’ll show you have to create a click funnel landing page and a funnel very quickly – you could do it this way.
All you need to do is go to your Google account and create a new sheet. And that’s all.
Can I Use Keywords If Search Volume Is On Low?
Yes, absolutely. If you have a £20 per-day budget, you’ll only get four to five clicks per day. If this works, do it. If not, then increase your budget.
Quality score is one of the metrics Google takes into account when calculating the ad rank. So, you may find you’re paying a little more for CPC. Let it run. But don’t expect instant changes to the quality score.
What we find is that Google often says CPR is below average, and then suddenly CPR is above average. If this is the case, let it go. You don’t have to worry as much about quality scores if you’re getting the results. Eventually, Google will recalculate and readjust things – so don’t lose sleep over it. Concentrate on the conversion rate.
Did You Enjoy This Blog Post?
Hope you enjoyed this blog post and thank you so much for being here. We also upload videos to our YouTube channel every weekday. Please subscribe so you are one of the first to be notified.
If you enjoyed this blog, you may also like:
- Google Ads Launches Three New Reporting Columns For Ad Campaigns
- How To Improve Your Search Ads By Adding Business Information
- Upgrade Smart Shopping To Performance Max
- Google Ads Now Offers Seasonal Video Ad Templates
- How Much Should A Small Business Spend On Google Ads
Original Source: https://www.sfdigital.co.uk/blog/how-to-write-best-google-ads-copy-that-convert/
Comments
Post a Comment