Hello. Today we're at the Traffic and Conversion Summit in San Diego and it's been absolutely fabulous to bump into the world's best-kept secret, the man behind the billionaires. And some of you will know who he is, but some of you won't because of the secret. And we have the main man here, Mr. Steve Sims. An absolute pleasure to bump into you yesterday and get to meet you because I've obviously seen your name around and I have quietly been one of your stalkers. But yeah, like I said, an absolute pleasure to bump into you and to see you again today thank you for agreeing to hop onto a very quick interview with you just to learn a little bit more about you and how you're taking over the world quietly by stealth. So tell me, Steve, tell me a little bit more about exactly who you are and the kind of people that you've worked with, and what your mission is. Wow. So for 25+ years, I was the go-to guy for billionaires all over the planet. So I've worked with some of the richest, most powerful people on the planet and some of the most powerful people that you have no idea who they are. So those are my clients. In fact, most of my clients were billionaires and we only ever maxed out at 93 clients, but when most of them are billionaires, you don't really care about the numbers.
So I used to do basically whatever it was that I could dream of and they could afford. So I've had people ask me to get married in the Vatican by the Pope, send them down to see the record, the Titanic on these abed, drive a formula one car with Ferrari, play the drums with guns and roses, guitars were easy top. I had a client that wanted front-row seats at a Journey concert, though that was kind of boring. So we put him on stage and he sang fortunes as the shortest-term lead singer of the rock band Journey. So I was known as the wish fulfillment guy and Forbes, an entrepreneur called me the real-life Wizard of Oz. Now, five years ago, I released a book called bluefish in the art of making things happen, because quite simply I thought, oh, everyone must be doing this. I'm a bricklayer from East London, surely everyone's doing this. But they weren't. And I suddenly realized that people complicated we outsource our problems by throwing money at it, hoping it's going to get without just doing the simplest basic stuff. So the book came out, and then I started now teaching and training people how they can get clients like Richard Branson, and Elton John, and I worked with Elton John AIDS Foundation for eight years. And I've worked with literally, if I go as far as to say there's not a red carpet sporting awards show, fashion show in the planet that I've not had my fingers in, and now I'm just teaching people how to do it and to go for simple, go for clarity, and really focus on the impact of just trying to outsource it and cloud it with pretty copy and pictures.
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