Why Are Your Google Ads Not Getting Impressions?

Are your Google Ads not getting impressions? Let’s look at the reasons why your ads aren't getting impressions and how to identify common problems.

My search ad was performing really well, but when I just changed one word in my ad copy since then, my ad stopped even showing impressions. I've updated my ad copy back to the previous one, but still no impressions. I've increased CPC too, but no impressions. Can anyone help me with it? Okay, so this is a perfect example of what not to do when your campaigns are performing really well. Don't touch it. I keep saying this, and it's very hard to resist because you get itchy fingers, Right? Oh, if I change this, then do that and it will start to perform well.

If you want to experiment, an experiment in a different campaign, not in the campaign which is performing well. All you do is just keep on nudging up the budget by 10% to 15% every few days or something like that, and let it run. I'm not sure that the reason for not running the campaign stopped running is that you made a little change in the ad copy. As long as the ad has been approved, if the ad has been disapproved, go and check it. You may have put in a word that is not eligible or is trademarked.

It could be something else. Right? Make sure the ad is approved. If the ad is approved, make sure the next thing I would look at is you might have added some negative keywords which have stopped that ad group running or the campaign from running. So check those two things. The other thing I would recommend you do is then copy that campaign, go into Maximize conversions, and don't put any target CPA. Just let it run. Give it some budget. Let it run, get it going. And that's what I would do if I was you.

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