Can We Add Discounts To The Google Ads Shopping Campaigns Or Is It Done Via The Product Feed?

Google Promotions enables you to add special offers within your Shopping Ads. It isn’t too difficult to accomplish. In this video, we’ll teach you how.

Can you add discounts to Google smart shopping campaigns or is it done via the product feed? Yeah, so you will put up your discounts if you're selling a product for $20 or £20 and you've got a sale going on. So in your feed, you can have the full price and the sale price. I just did a video with DataFeedWatch as to how to optimize the feed.

That should go live in a day or two. Keep an eye out on the channel and it will show you how you can quickly and effectively optimize your feed so that your feed is 100% and Google knows what you are selling. So if it's a phone, if it's a t-shirt, if it's glasses or whatever, it will know what it is. Exactly. So optimizing the feed is not done by the majority of the advertisers. They just link Shopify or the backend of the website to Google Ads. But you got to optimize it in the middle, and that’s where the tools like DataFeedWatch come in.

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