Google Ads Recommend You Switch To Broad Match With Smart Bidding?

If Google recommends that you switch from phrase match to broad match with Smart Bidding strategies, don’t ignore this. We strongly advise a broad match for optimal performance – and here’s why.

Google recommends broad matches instead of phrases for smart bidding. Mike, this is something that you need to test. I would test it. We are getting better and better results using the broad match as well. So don't dismiss it. That's what I'm going to say. Because yes, going back two or three years I would have said stay away from broad but not anymore. The algorithm and AI are getting better and better. So don't dismiss that.

Try it and see what I mean. Just put in a different set them up in a different campaign with its own budget so it doesn't affect your current one and it brought is going to eat up the budget anyway so it won't interfere with your current one and see what happens. And then again, as I said earlier, be very aggressive with search terms that are not relevant to your product or service. Throw them into the negative list.

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