How To A/B Test In Google Ads

Unsure of how to create an A/B test in Google Ads? Follow these steps to create an easy A/B test to see which campaign performs better.

I'm trying to make a bit of sense of this Google Ads. If I have four ads, each ad has two different landing pages. Because I want to test, should I put for two of these landing pages the same conversion? Conversion tracking will always be the same, Right? Conversion tracking will always be the same. What you want to do is to A/B split test and use something like Unbounce or lots of these page builder apps which will help you split test or A/B split test so that you can split them 50:50, 60:40, 70:30, however, you want.

And just have one URL in the ad and not two, because it's going to be a nightmare to figure out which one is going where and why one is performing better than the other. Split-test them, and then in your landing page app, you'll be able to see which one is converting. So one page could be within the photo. One could be with a video and your split testing. Or it could be headline one versus headline two. And when you are split testing, make sure that you only change one thing. There’s only one variant. Don’t change the headline and the photo and the description or the whole page, otherwise, you won't know why one is performing better than the other. So this is why it's called A/B split testing. Just always split-test one thing.

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