How to get new clients for a new Google Ads agency? I've covered this question many times. What you want to do is to whether you are new or old, the process is the same. We’ve been going for 20 years, a long time and we're just about to launch a new Google Ads campaign to generate more leads for ourselves. So first of all, I would say you have to run ads, and practice what you preach.
So if you say if you are offering a service that is okay, I can generate more leads or sales for your business through Google Ads, then you need to be doing the same thing for yourself. You need to spend money because that's how you’re going to really polish up your Google Ads skills. Because when you spend your own money, you don't want to waste it. It's very easy to spend other people's money. And I'm not saying you can waste it, but it doesn't hurt you when things are being wasted. So you run your own campaigns.
First of all, you learn the skill set. So if you're not running video or display, run it, see what happens, and then you can implement this for your clients. So first of all, have a really great offer. What is your offer? Create a landing page. And I see so many ads on Google search network agencies who are running ads to get new clients for their agency. All they are doing is sending the click from the ad to the home page, which is the worst place to send it.
So I'm not sure how they run and manage their client accounts if they are running their own campaigns like this. So I would recommend you set up an offer that goes to a dedicated landing page. Have a great irresistible offer and the call to action could be to book a discovery call or a strategy call and get them on a call and try and close them and convert them. That’s how I would do it. But you got to have an offer and you got to run ads if you want to get results pretty quickly.
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