SEO Or Google Ads: What Would You Recommend Me Focus On, Either One Or Both?

Which is better - SEO or Google Ads? Should you focus on one or both? Choosing between SEO and Google Ads is like choosing between oranges and apples - both help to get your business on the SERP in front of potential clients. But you should focus on just one of them.

I'm knowledgeable and experienced in SEO and Google Ads. Would you advise me to focus on only one thing or should I go on both? It's a freelancer question. I can run Facebook Ads better than most other Facebook agencies, but you would never find me doing a single video on Facebook ads or Twitter ads or LinkedIn ads, or any other kind of ads. I just focus on Google Ads. That is my expertise.

If you want to become the go-to expert, you've got to be just at one thing and one thing only. SEO is completely different. Google Ads is completely different. My advice to you is to focus on just one thing and not try to do lots and lots of things. Even as an agency, we don't offer SEO, even though our organic rankings and organic traffic are a lot more than most other agencies have because we upload, we optimize. We have a team of six for our content marketing and SEO, but we don't offer it as a service. We only do work for ourselves.

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