What is the best strategy to perform with a search campaign with one product website? Okay, so you just target those keywords. So if you're just selling iPhones, let's say just one product, put Samsung, Google Pixel, or any other smartphone as negatives.
And if you just sell iPhone, let's say iPhone 14, then you put all the other iPhones as negatives. So this strategy will be very simple. You must be extremely aggressive and ruthless when it comes to negative keywords and that is going to be your best friend. And that's how you're going to be very profitable.
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