Sometimes I get a lot of clicks, but not as many phone calls. It could be click fraud. Yes, Vinny. There are lots of apps for reducing click fraud. I won't say it will completely stop it. It could minimize it. Look at your search terms report. See which search terms triggered your ads.
And if there's a particular keyword or search term which is getting you all these clicks, then potentially stop it and see what other keywords bring in. And try long tail keywords as well where the volumes will be a little bit lower, but you will get high intent on those keywords.
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