Google Ads Conversion Tracking Tag

Okay, so the question is, does the Google tag go on every page or just a thank you page to track conversions? So there are various types of tags that you need to put up on a website. The global site tag is the one that goes on every page. A specific conversion tag will go on a very specific thank you page for that conversion. So let's say we've got I'm going to talk about Google Ads service or something we are offering, and then we’ve got another one for YouTube Ads service. I will enlarge that a bit. Okay, so this one will have its own thank you page and this one will have its own thank you page. Right? You want to keep them separate.

Don’t send both form submissions to the same thank you page. You keep them separate so you know how many have come through here and how many have come through this one. So that only will go on that particular page, not on all the pages or on multiple pages. The conversion tag should only go on the thank you page. For e-commerce, there's only one thank you page because it always has got that dynamic value. So that's different. But I'm talking about lead generation right now, so to answer your question, Nathan, yes. The site tag goes across all the pages. The remarketing tag goes across all the pages. Obviously, that's the site tag, but it's a specific conversion. When you set up a conversion in Google Ads, you will get the label what's that called? ID, conversion ID. You put them just on that one and on that one. So I hope that helps.

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