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How To Get More Clients Using Google Ads

I’ve been watching your videos and they are very informative. I’m trying to study your videos before I start my campaign. Okay, good start. I’m looking to build a client base in the area of immigration and visa applications. Okay. I’m a start-up business, and therefore, if I could convert two clients a week, that would be great. Do you think it's possible to achieve this through Google Ads? Please, why not? Two clients are nothing. Last year for our agency, we generated over 10,000 leads. So if you divide that by 52 weeks, then you can work out yourself how many leads we got, and then from there, we obviously did not everybody got converted into a client. But generating leads is the first thing, and then the second thing is you cannot just put everything in Google's court and have that blame game that, oh, I spent so much money on Google and Facebook and I did not get a client.

Well, you will get leads for sure if you’ve set it up properly, but you need to look at your funnel, your offer, and your pricing as well. So when you get a lead or when somebody phones you, Google has done its job to drive that interested person to your business. But if you don't answer the phone call, or you answer the phone call, after 15 rings, they've gone. So you can't blame Google for not giving you the clients. So and even if you do answer the calls or reply back to the clients promptly if your closing is not very good. So you want to aim at a minimum of 20% close rate from the leads. So if you get ten leads minimum, the bare minimum, you need to do two out of ten. Well, the higher the better, but I’m saying it as a bare minimum. And if you're not hitting those numbers, then you need to work more on your pitch, your scripts, and your pitching as to how you show value, because those leads are not seeing any value in your service. And if you can show them that, they are definitely going to convert to you. And part of this process is building up trust. And this is what we are doing.

This is what I have been doing for the last four and a half years. Uploading videos like these build up that trust. So when they do come to me, they already know of me. They know me, they trust me. And then my conversion rate is very high. So what are you doing to build up that trust? When you drive cold leads or cold traffic to your landing page, they don't know you. They don't know of you. Why should they buy from you? So you need to do a bit of work and a bit of heavy lifting. And this work, which I'm doing right now, helps me further down the line. When you or somebody else watching this video may not be ready to buy from me right now, but when you do, and when you are ready, I would like my name to be at the top of your list in your mind. Because with Immigration and Visa, you can set up upload so many videos.

What to do, how to do, what not to do, how not to waste money, because they're always scammers in every niche, Right? How to avoid these people who just take your money and run away and all those sorts of things and don't give you the results? So this is what you want to do. So, absolutely, 100%. Because, look, when somebody needs something, when we have a problem, the first thing we go to is Google, Right? If I want to learn how to bake a cake or play golf or something like that, I'm going to go to YouTube, watch videos, and the same thing you need to think about like that for your business.

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