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How To Write Google Ads Copy Creatively!

A lot of people struggle to write good ads, and ads, as you know, are one of the most important factors when running any campaign on Google or Facebook, or anywhere else. So you got to make sure that you write the important message on your ad so that somebody who’s searching for a solution to the problem comes across, your solution, clicks on it, and comes through to your landing page or website. So most people, what they do is open up a Google Ads account, go into it, and start writing it.

What I tend to do, and my team does is to step away from Google Ads and write it in a spreadsheet, be it Google Sheets or Excel. So let me share my screen. You should be able to see my screen. Okay. And yes, it is working fine. All right, I'm going to zoom in a bit more. So those of you watching this on the mobile see it a bit better. So, as you know, we're talking about search ads or any other kind of ads where we need to write a set of headlines and descriptions, Right? So what I'm going to do is, first of all, we need to break the ad down into different segments.

So, for example, what we want to do is to write about the keyword. That's the first thing you need to put in the ad, Right? If I'm looking to buy an iPhone 14, you need to have that keyword, buy iPhone 14, right now, or buy iPhone 14 with the price or whatever. So first thing, the most important bit is the keyword. Then you want to put in the offer. Then what is the benefit of working with you?

The features of your product or service. A strong call to action, buy now, call now, download, free consultation, or whatever it may be. Then you have the pricing. A lot of people don't want to put the price in because they're scared of their competitors stealing their price. Well, there's no such thing on the internet now. Everything is out in the open. If I want to find out your pricing, I can find out your pricing even if you don't have pricing on your website. So you don't need to stress about it, don't worry about it.

Just focus on your business and who you are, and what you do. So pricing than the word free. If you offer something for free, it is really important that you must put in that word, because free is one of the most important words in your ad. It is going to increase your click-through rate and drive more traffic because you’re offering something for free. It could be free delivery, free consultation, free download, free webinar, free eBook, free video, or anything you are offering for free, put it in. And then you want to put in the social proof that's the format of a really good ad. If you put in all of these, which I’ve just said, you won't go wrong and you will find that your ad is looking really good. So let's say we're talking about responsive search ads. We have 15 headlines, Right? I won't stuff the keyword in all 15 of them because Google is going to mix and match the headlines.

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