Should We Run A Search Campaign And A Dynamic Campaign Under One Account?

If I run a standard search campaign and DSA under one account for the same business, should they compete or will they compete with each other? No, they will not. They will in fact complement each other. So you must run don't have one account for search, another one for DSA, and another one for YouTube, because all these data signals should be in one account for sure. DSA will give you results that you can't even think of and dream of literally when it starts to run. DSA campaigns are very scalable. So what you also get from DSA is search queries, which you had never considered as positive keywords as well as negative keywords, because Google is going to go and put your ads in front of those people.

Now, for those of you who don't know what DSA means, these are dynamic search ads, one of the easiest ways to run a campaign. There are no keywords and you only need to put in two description lines. Google will write its own ads, the headlines, and I don't know what they write, but whatever they write it works pretty well because most of the DSA campaigns which we run work really well and Google is going to show you some more search queries which you had not considered. And you're going to expand your campaign overall and also add more keywords, and negative keywords to your account and tighten it up so that you don't waste any more money. So yes, absolutely. DSA is one of my favorite campaigns after the video.

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