Should You Also Run Google Ads SKAGs And Branding Campaigns Alongside Your Shopping Ads?

So along with shopping ads should I run the SKAGs campaign and branding campaign as well, again, it depends on your budget and the structure of your account. SKAGs don't work anymore. I would not recommend it. But yes, you can segment those out by categories. You have one campaign for mobile phones, another one for TV, and so on.

But in mobile phones that have separate ad groups, one for iPhone 7, one for iPhone 8, and so on, because the ad has to be different. I’m referring to search campaigns right now. Search text campaigns. So that's what you need to do. branding campaigns, Yes, absolutely. If there is brand traffic, it’s the lowest-hanging fruit. Always go with that. That’s the first thing. Remarketing. Don’t forget about that. So, I will run every kind of ad.

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