Should You Keep Increasing Your Google Ads Maximum CPC?

Okay, William, Do you keep increasing Max CPC, I think you're trying to say until you get impressions yes, that's right. Or do you use the keyword planner and set it to a high-range bid first, you can have a look at the highest bid and set it up because if Google says the highest bid range is $52 and you put $52, you probably will not get charged $52.

You only get charged $0.01 more than the second-best competitor or the ad rank advertiser. So you can either go slowly and keep increasing or you take the big jump and let’s say, I want instant traffic, I don't care. I’m not going to wait and figure out what’s the sweet spot for the CPC. So you can do it both ways.

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