What Do When Google Ads Suggests A Data-Driven Attribution Model?

Okay, We have received a notification on our Google Ads account for data-driven attribution enables saying switch it on. Yeah. Do you think it's worth it to have and will it make conversion improvement? So, data-driven attribution used to be the forte of very big accounts before I think it was about a year ago when they changed it and Google opened it for everybody. So what it does is Google will take into account a lot more data points that we can't see. And to explain this in a simple analogy, I’m going to refer to Google Maps. So when we're in the car and we put in the, what do you call it, the Google Maps or the TomTom or whichever Sat Nav you are using. And it's going to guide us right, go straight, turn right, turn left, or whatever, sometimes it's going to take us through a different route and you're wondering, why the hell is this taking us from a different route? The way to my home or office is straight.

It’s because Google Maps or the Sat Nav knows that there's a roadblock or an accident or a traffic jam ahead. And the route may be longer, but it will be quicker because there is no traffic on there which we as a human can't see. So data-driven is exactly what I'm just talking about. It can see things that we can't see, especially when it comes to bidding and Attribution. So I would say, yes, if you've got your account whitelisted for data-driven Attribution, switch it on. You will find that the conversions will be kind of like doing a dance. It will go up and down and it may not be accurate for the next few days. So don't stress too much about it. It will settle down because it’s a new attribution model. So I would recommend that you do that. Yes. Okay. To switch the Attribution model for multiple? Yeah, no, just switch it on for the data-driven attribution. To DDA that is data-driven attribution that's right. Yeah.

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