What To Do When You’re Experiencing A Decrease In Conversions?

My Google Ads account customers are falling down. I mean, is going down. Okay, how to increase them? So that means your conversions have gone down. I believe that's what you are asking and not falling down in the literal sense. There could be a lot of things. Check your search queries, and see what's happened. You might have also put in a negative keyword which is conflicting against a good keyword which was converting. You may have reduced the bids too much. That means you are not aggressive enough. Your ads are not showing for your relevant keywords because of your bids and the budget or the budget could be reduced, I don't know. Without looking into the account, there is no way I can say that. Pinpoint it out to you. But what I can also offer to all of you, is if anyone of you would like me to audit your account for free, just ping me a message and we'll schedule a call.

The only thing I ask is that the recording of that is shared on our YouTube and social channels. That's all. Obviously, we will hide all your personal information and everything and we give you an audit of your account for free, which we normally charge for. So that's what you would do if I was you. As to why the conversions have gone down, look at the negative keywords. See if you put in a good keyword as a negative by mistake. Look at your bids. Increase it. If you find that your impressions and clicks have gone down, that means your conversions will also go down. So increase your bid. And these are the three things that I will start with. Or you may have changed something on your website. I don't know. So make sure that you haven't.

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