What To Do With Google Ads Search Campaign Learning Phase?

My search campaign is in the learning phase for more than four days. Should I increase my budget? Don’t touch it. Let it run and see what happens. Because the more changes you're going to make. So it's kind of like every time you make a change, it goes two steps back to go four steps forward. Right? Leave it alone, let it run, and see what happens. It usually does take four to five days anyway for the learning phase. It’s not like Facebook is the complete opposite. It starts very quickly.

So the analogy between Facebook and YouTube is, Facebook is like a cheetah 0 to 60 in literally 6 seconds or so. But after a little while, it gets tired and we can't scale. And then cheetah as to stop. YouTube is like an elephant. It starts very slowly, but when it gathers space, it is literally unstoppable. And you can keep on scaling, scaling, scaling all the time. And you won't have any problems with accounts getting suspended or Google not taking your money, because Google will gladly take your money as much as you want to give it, unlike Facebook, which when you try to scale it before you know it, your account has been shut down.

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