Performance Max For Lead Generation

Will you recommend using PMax for service-based businesses? Yes, absolutely. We use it for ourselves as a service-based business, and whether it's eCommerce or lead gen, Performance Max will work quite well. However, you need to allocate a reasonable budget and give it ample time. Don't expect miracles within a matter of days or weeks.

My dear friends at Solutions 8, Kasim, and John always say that you need at least six to seven weeks to get some data to make informed decisions about what's happening and what's not happening. And with a sizable budget, I believe (but don't quote me on this) that the more you invest, the better the results will be. Because there are so many different channels, it's best to run with a budget of around $100 per day and see what happens.

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