What Are Some Tips For Optimizing eCommerce For Black Friday?

What are your tips for optimizing eCommerce for Black Friday, both before and during the event? Well, during Black Friday and Cyber Monday, which together constitute a four-day window, there isn't much you can do. The key is to ensure that all your building blocks are in place well before the event. One of my close friends, Scott Cunningham from @MerchantMastery is particularly adept at this, and he recommends having everything ready by no later than the 1st of October.

From there, you can start building up your remarketing audiences. The strategy he employs, and that I also endorse, is to run campaigns for cold audiences in October and November or the middle of November, and then switch to a larger audience in the middle of November. The reason for this is that you need to have an audience in order to effectively remarket your products or services.

Once you have built your audience, you can then focus aggressively on remarketing campaigns during the holiday season. While I'm not sure of the exact date when Scott starts his remarketing campaign, I know that he places a great emphasis on it during the holiday season. If you're interested in learning more about Scott's approach, his website is Merchantmastery.com, and I strongly recommend reaching out to him.

If you enjoyed this article, you may also like:

Comments

SEO for Attorneys: How to Rank Locally and Get Enquiries Every Week

Are you a skilled attorney, yet your phone isn’t ringing with new clients? Many law firms struggle to connect with their ideal local audience despite offering top-notch legal services. In today’s digital landscape, simply having a website isn’t enough; you need a robust strategy to ensure potential clients find you when they need legal help the most. What if you could consistently attract qualified leads right in your geographical area, turning online searches into tangible weekly enquiries? This comprehensive guide will demystify the world of SEO for attorneys, providing you with actionable strategies to dominate local search results. We’ll explore how to optimize your online presence, build authority, and convert browsers into paying clients. Prepare to transform your firm’s digital footprint and secure a steady stream of new business with effective law firm SEO. Unlocking Local Dominance: Essential SEO for Law Firms Why Local SEO is Crucial for Lawyers in a Competitive Ma...

The Customer Avatar Exercise That Makes Copywriting Almost Too Easy

What if there was a secret weapon that could make your marketing messages resonate so deeply, they almost felt telepathic? Imagine cutting through the noise and connecting directly with the hearts and minds of your perfect customers. This isn’t magic; it’s the power of understanding your ideal customer on a profound level. It’s a skill that can transform your copywriting from generic to genuinely irresistible, making sales almost automatic. Many small business owners and copywriters struggle, often hearing crickets despite hours of effort. Without understanding your audience, your words float aimlessly. The customer avatar exercise becomes your most potent marketing tool, simplifying persuasive writing. This guide demystifies the customer avatar , showing you how to build a detailed ideal client profile. It’s a fundamental shift in your marketing strategy. You’ll gain a framework to write copy that feels like a conversation, leading to stronger connections and improved...

Your Customers Aren’t Cold: Your Message Is: The Art of Authentic Connection

Imagine pouring your heart into a sales pitch, crafting the perfect email, or spending hours on a marketing campaign, only to be met with silence. Does it feel like your potential customers are simply “cold” or uninterested? What if their indifference isn’t a reflection of their buying intent, but rather a symptom of miscommunication? What if the problem isn’t them, but the way you’re speaking to them? This isn’t about blaming your efforts, but empowering them with a new perspective on customer engagement and effective communication. Understanding the Myth of the ‘Cold’ Customer The term “cold customer” is often a misnomer, a convenient label for when outreach isn’t yielding results. It implies a lack of interest, but often, this perceived coldness isn’t deep-seated rejection; it’s a superficial reaction to messaging that doesn’t resonate. For small business owners and non-technical readers, understanding this distinction transforms their entire approach to sales and marketing communic...

SF Digital Studios

Search This Blog