What will be the average budget per month for local businesses? For example, dentists. There is no average budget in a big city like New York, or London. Those click costs are going to be expensive compared to a little, not a village, but a town or a smaller area. So I can't give you an average budget.
And also how many people are searching for those keywords and how many leads the dentist needs. Some dentists are happy with a handful because their implants are of higher value and they’re happy with what they earn. But some big dental clinics and practices want a lot of leads, so it's impossible to give you a number as to what the budget should be for a local dentist.
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