Can You Run A Search Campaign And A DSA Campaign Together For The Same Product?

Is it a wise idea to run a regular search campaign on a product collection using exact keywords, and then run a DSA on the same collection but with the exact words from the first? Yes, it is. The DSA can be used for phishing new search terms that we may not have thought of, and Google can give us new ideas.

Additionally, we may discover the need to change the messaging in our ads because people are searching for something different. However, it is still very close to our product or service, so we can reach out to a broader audience. Therefore, DSA is an excellent way to broaden your search network. We can also exclude brand terms from DSA if needed.

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