"What should I use to build conversions?" Greg, you need to set up the conversion tracking in Google Ads and then run ads. So, you need to have a tracking code on your website, on the thank you page, and so on. That's again a completely different and very long conversation we can have. But yeah, you must, must, must set up conversion tracking because the algorithm will not be able to optimize your campaigns without it. So, I guess you haven't set up conversion tracking, so you must implement it.
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