In the Google Ads Keyword Planner, the top bid page cost is so high that it exceeds my entire budget. In this case, you should focus on display and YouTube, my friend, as that is the key. For me, Google Ads is six times more expensive on the search network than on video and display. I don't need to say anything more. So there's always a solution or an alternative, right? Don't come back to me and say, 'Oh, I don't have videos, I don't know how to do videos,' and so on. That's not an excuse anymore, I'm sure. You have this, and that's all you need, along with a little microphone. Create an ad, run it, and see what happens.
Okay, I think you're referring to your last question. So, if you don't have the budget, you don't have the budget, and you have to make adjustments. I have a few clients in the financial niche, one in life insurance, and the other in bridging loans, and they face the same problem. The loan leads are expensive on the search network, but we were able to cut the cost per acquisition by a quarter. You'll never know what you're missing out on if you don't try it. You have to go with video ads. Take your clients. All our clients are now on video because they get results, and it builds brand equity as well as your brand.
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