How To Prevent Fake Clicks In Google Ads

This question comes up pretty much every session I do: how do we combat fake clicks? The answer is that while you can reduce them, you cannot completely eliminate them. Just like how people steal from shops and banks and engage in piracy against companies like Disney, we cannot stop all instances of fake clicks. So, who are we to try and stop them all? While you can minimize the occurrence of fake clicks, you will never be able to completely eradicate them.

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