How to write a perfect buyer request or proposal for clients. Again, there's no such thing as perfect. You become perfect as you go along. I have my client proposals on a Word document, but I know a friend of mine, in fact, he's a student of mine as well, and his proposals are just out of this world. And Adam, he usually is here. If you are listening, I'm referring to you, my friend. Adam’s proposals are the best I've ever seen. He puts in so much time and effort that his conversion rates are crazy.
They just see the proposal and they convert. So putting in some time and effort, yes, but I’m not saying that I'm lazy and I don’t. It’s just that it works for us as well. So I will say this to everybody. If it works, don't change it, don't fix it. So we have it in our Word document. We have our social proof, the reviews, some video attachments, and lots of social proof we put in so that people can see that, wow, we are really good at what we do and keep things very simple. Your pricing policy doesn't have lots of different plans. People get confused; just have one or maybe two options. That's it. You can choose this one or that one, but don't have dozens of them. People really get confused.
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