What Are The Most Important KPIs In Google Ads Campaign Analysis?

What are the most important KPIs in campaign analysis? For me, it is conversions, conversion rate, and the cost per conversion or the ROAS. There are lots of other metrics that help us lead to those conversions. So, if we're not getting any impressions or clicks, or if the CTR is too low, let's say the CTR is very low, it has nothing to do with the landing page, the offer, or the pricing. It's everything to do with the ads.

So, I need to improve the ads or the targeting to make sure that I improve the CTR. We have a daily tracker. I think I've shown this in some of my previous videos, and I'll bring it up as well in our next ones. Remind me on Tuesday. I'll show you. We have all the metrics, and then we can see straight away where the problem is in that funnel or in that campaign.

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