When Can You Change Your Google Ads Bid Strategy From Max Clicks To Max Conversions?

When can I change my bid strategy? From Max Clicks to Max Conversions, you will receive different replies from different people. Google will say that you can start straight off with zero data in the account or campaign. Some people will suggest 30, some 50, and some 100.

In my opinion, I would require a minimum of at least 50 conversions in the campaign before making the switch from Max Conversions to setting up a target ROAS or tCPA. We typically go with 50 conversions.

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