Which Google Ads Campaigns Are Ideal For Which Businesses?

So, which business is perfect for which campaign goals? Like real estate or eCommerce? So, I think what you're trying to ask me is which campaigns are ideal for which business. There is no such thing. And as I've always said to you, the path to conversion is very complicated. It’s not a straight click to an ad, and they convert like it used to be seven or eight years ago.

They're going to come to your website, then they go to your competitors, then another competitor, then social, then to blogs, then to forums, and all sorts of places. They're going to research, and then they are going to convert, right? So, you need to hit them at all these touchpoints. You need to hit them with search campaigns, search networks, display, video, Gmail, and all these places. So, you attack from everywhere. And that is the perfect campaign for any kind of business, whether it is lead generation or eCommerce.

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