How To Build Conversions Before Shifting To A Google Ads Max Conversions Bid Strategy?

What bid strategy should one start with to build conversions before migrating to a conversion strategy? You had suggested that max clicks are not optimal. I'm not saying max clicks is wrong, Greg. All I'm saying is a click is a click. What you want to do is maximize conversions, first of all. So what I'm telling Google is to give me conversions at any cost. That's what I'm trying to say. Initially, your conversions will be at a higher cost or cost per conversion. But as more and more conversions start coming in, your cost is going to get reduced. You will then have a better CPA, and your CPA or your ROAS is going to improve.

So once I've got 50 conversions in a campaign, I will then know every day that, okay, now I'm getting a lead for $10. I can now set my target CPA as $10 or $15 or $20 if I want to be a bit more aggressive, and then slowly reduce it. What I don't want to do is reduce it so much, and that is a tendency that I've seen a lot of people have. They say, "Oh, I'm getting leads at $10. I want to try it at $7." Okay, try it. And then your traffic dries out. "Oh, but I'm not getting clicks or impressions." It's because Google can't get you leads at $7. So the $10 was optimal. Then what you do is create separate campaigns with different tCPA values like $7, $10, and $15, and see where you find that sweet spot of maximum conversions or traffic, as well as a good number of leads or conversions at a reasonable price.

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