New Discovery Ads Features To Grow Your Business

Discover Ads' new features drive business growth by capturing engaged audiences on platforms like YouTube, Discover, and Gmail. Boost your brand's visibility with product feeds, data-driven reporting, and Conversion Lift experiments for optimal performance.

Today's consumers are spending time shopping across various online touchpoints. Over 50% of them use platforms like YouTube, Discover, and Gmail when researching products or brands, often taking action soon after discovering something new. This presents a great opportunity for advertisers to capture audiences in these critical moments. That's why Google Ads has announced new improvements to Discovery ads that will help your brand stand out on the most engaging ad surfaces.

These improvements include the ability to spark audience interest with product feeds, turn data into results with product-level reporting and data-driven attribution, and measure incremental impact with Conversion Lift experiments. By utilizing these powerful tools, advertisers can better understand consumer behavior, optimize performance, and make a real impact in the online marketplace.

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