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Mastering Demand Gen Campaign Asset Specs And Best Practices


Single Image Ads:

Single-image ads are a popular choice for demand-generation campaigns due to their simplicity and effectiveness. Whether targeting mobile or desktop users, adhering to the following specifications and best practices can enhance the performance of your ads:

Google Ads Demand Gen Campaigns Single Image Ad
  1. Image Specifications:
    • Choose high-quality images that resonate with your target audience.
    • For landscape images, aim for dimensions of 1200×628 pixels, with a maximum file size of 5MB.
    • Square images should ideally be 1200×1200 pixels.
    • Consider including portrait images with dimensions of 960×1200 pixels for added versatility.
    • Upload multiple images to maximize placement coverage.
  2. Ad Copy:
    • Craft compelling headlines (up to 40 characters) and descriptions (up to 90 characters) that grab attention and convey your message concisely.
    • Include your business name (up to 25 characters) to establish brand identity.
    • Opt for the “automated” option for CTA selection to streamline the user experience.

Carousel Ads:

Carousel ads offer a dynamic way to showcase your brand or products, allowing users to swipe through multiple images in a single ad. Here are some tips for creating engaging carousel ads:

Google Ads Demand Gen Campaigns Carousel Image Ad
  1. Image Specifications:
    • Maintain consistency in aspect ratio across all cards within the carousel.
    • Test different aspect ratios (landscape vs. square) to determine which performs best for your brand.
    • Ensure images meet the recommended dimensions and file sizes for optimal display.
  2. Ad Management:
    • Be aware that product feeds from Google Merchant Center cannot currently be used with carousel ads.
    • Monitor ad status closely, as disapproval of one card can impact the entire ad’s performance.

Video Ads:

Video ads are a powerful tool for capturing audience attention and driving engagement. Whether targeting mobile, desktop, or connected TV (CTV) users, consider the following guidelines when creating video ads:

Google Ads Demand Gen Campaigns Video Ad
  1. Video Specifications:
    • Upload videos in formats compatible with Google Ads (e.g., .MPG) and adhere to recommended pixel dimensions.
    • Keep video length concise, with shorter durations recommended for mobile users.
    • Craft compelling headlines, descriptions, and CTAs to accompany your video content.
    • Include your business name and logo for brand recognition.
  2. Additional Considerations:
    • Sitelinks can enhance the effectiveness of video ads, especially on mobile devices.
    • Ensure videos are optimized for different viewing formats (landscape, square, portrait) to maximize reach.

By following these simple guidelines, you can create impactful demand-generation campaigns on Google Ads that effectively target your audience and drive meaningful results. Remember to continuously monitor and optimize your campaigns based on performance metrics to achieve long-term success. Happy advertising!

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Original Source: https://www.sfdigital.co.uk/blog/mastering-demand-gen-campaign-asset-specs-and-best-practices/

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