SF Digital Studios

When it comes to running Google Ads, one of the first questions that often pops up is, “Can you do Google Ads without a website?” The simple and straightforward answer is no, you generally cannot. A website is essential for most  types of Google Ads campaigns  because Google needs to send visitors somewhere when they click on your ad. However, there is an exception to this rule: Call Ads. Let’s explore this in more detail. What Are Call Ads? Call Ads are a special type of Google Ad designed to get people to call your business directly rather than visit your website. When someone clicks on a  Call Ad , their phone will dial the number you’ve provided in the ad. This means that the person doesn’t actually visit your website at all. Do You Need a Website for Call Ads? Technically, you don’t need a full-fledged website for Call Ads, but you still need some form of online presence. Here’s why: Verification Purposes : Even for Call Ads, Google requires...

If your  Google Ads aren’t displaying or getting impressions , it can be frustrating. Let’s break down some common reasons why this might be happening and how you can fix them. 1. Billing Issues One of the first things you should check is your billing information. If there’s a problem with your  payment method , your ads will stop running. Here’s what to look for: Credit Card Issues:  Your credit card might have expired, or there might be insufficient funds. Billing Alerts:  Google Ads will show a red warning at the top of your account if there’s a billing problem. Make sure your payment details are up-to-date and that any billing issues are resolved. 2. Ad Disapprovals Another reason your ads might not be showing is if they have been disapproved. Here are a few common causes for ad disapproval: Website Down:  If your website is down, Google won’t show your ads. They want to ensure users have a good experience and aren’t s...

Navigating Google Ads can be challenging, especially when trying to figure out the best bidding strategy. There are different strategies for  different types of campaigns , whether you’re dealing with Google Ads, Display Ads, or Shopping Ads. Let’s break it down to make it simple and clear. Understanding Bidding Strategies Before diving into the specifics, it’s essential to understand some common bidding strategies: Manual CPC (Cost-Per-Click) : You set your maximum CPC, giving you more control over your bids. tROAS (Target Return on Ad Spend) : Google aims to maximise your return on ad spend. tCPA (Target Cost Per Acquisition) : Google tries to get as many conversions as possible at your target CPA. Which Strategy Is Best? Choosing the right strategy depends on what you’re selling and your  campaign goals . For E-Commerce (Selling Products) If you’re running an e-commerce business, the  tROAS strategy  is generally the best fit. He...

Video advertising has become a crucial part of digital marketing, especially on platforms like YouTube. Google Ads offers various video ad formats to help you reach your audience effectively. Let’s break down the different ad formats, sizes, and best practices for creating successful video campaigns on Google Ads. Google Ads Video Ad Formats In-Feed Video Ads Aspect Ratios: Horizontal: 16:9 Vertical: 9:16 Square: 1:1 Resolution:  1920 x 1080 (HD quality) Recommended Length:  15 seconds (although longer ads, up to 120 seconds, can also be effective) Headlines:  Up to 40 characters Descriptions:  2 lines, up to 35 characters each YouTube Masthead Aspect Ratio:  Horizontal 16:9 Recommended Length:  Varies, but shorter formats are usually preferred Components:  Headline, description, call to action, and final URL Character Limits: Headline: Up to 40 characters Description: Up to 60 characters ...

If you’re running Google Ads, you’ve likely faced the frustrating issue of fake clicks, also known as click fraud. This happens when people or automated bots click on your ads without any genuine interest in your products or services, costing you money without yielding any real benefits. Fortunately, there are ways to minimise these invalid clicks and ensure that your ad budget is spent effectively. How Does Google Ads Deal with Fake Clicks? Google Ads is well aware of the problem of click fraud. Since their business model relies heavily on clicks, they have invested in sophisticated technology to detect and prevent invalid clicks. However, no system is perfect, and some fake clicks can slip through. Here are some strategies Google Ads uses to tackle this issue: Automated Detection : Google uses automated systems that analyse clicks and user behavior to identify suspicious activities. If a pattern of fake clicks is detected, those clicks are automatically filtered out and not...

Google Ads can sometimes feel like a whole new language! One term that often trips people up is “the search term that matched your keyword.” If you’ve seen this in your  search terms report  and wondered what it means, you’re not alone. Let’s break it down in simple terms and explore how you can use this information to your advantage. Why It’s Not an Exact Match First, it’s important to understand that the search term that matched your keyword isn’t always an exact match to your keyword. This might seem confusing, but here’s why: Close Variants Google Ads may show your ads for close variations of your keywords. These can include misspellings, plurals, or slight differences in wording. For example, if your keyword is “running shoes,” your ad might also show up for searches like “running shoe” or “running shoes” (yes, even with the typo). Broad Match When you use broad match, your ads can show searches that are related to your keyword, even if they don’t con...

Google Ads’ Responsive Search Ads  (RSAs) are a powerful tool for any digital marketer. They offer flexibility and dynamic content to engage potential customers better than traditional static ads. This blog post will guide you through the specifications, formats, sizes, and best practices for creating effective RSAs. What Are Responsive Search Ads? Responsive Search Ads are designed to adapt to show more relevant messages to users. When you  create an RSA , you can enter multiple headlines and descriptions. Google Ads will then automatically test different combinations of these elements to determine which performs best, optimising your ad for better performance over time. Ad Formats And Sizes 1. Headlines and Descriptions Headlines:  You can add up to 15 headlines, each up to 30 characters long. It’s crucial to utilise this space effectively to grab attention. Descriptions:  You can include up to 4 descriptions, each with a maximum of 90 charact...

Google Ads Performance Max (PMax) campaigns  have quickly become a favorite among advertisers. These versatile campaigns can be tailored for various objectives such as sales, leads, website traffic, and local ads. In this blog post, we’ll dive into the asset specifications for PMax campaigns, covering ad formats, sizes, and best practices to help you optimize your campaigns effectively. Text Assets Text assets are the backbone of your PMax ads. Here’s a breakdown of the key elements: Headlines:  You can add 3 to 15 headlines, with 11 being the recommended number. Headlines are crucial as they grab the audience’s attention and convey your core message. Long Headlines:  These are longer versions of your regular headlines. You can add up to 2, which are recommended to give more context to your ad. Descriptions:  You can include up to 4 descriptions, each providing additional details about your product or service. Business Name:  This is a sing...

Google Ads Responsive Display Ads are a powerful tool for online advertising, allowing businesses to easily create ads that adapt to various formats and sizes across the  Google Display Network . By inputting a variety of images, headlines, and descriptions, Google automatically mixes and matches these elements to find the most effective combinations. Let’s break down the specifications, formats, sizes, and best practices for  creating successful Responsive Display Ads . Ad Text Specifications Headlines:  You can include up to five headlines, each with a maximum of 30 characters. These are crucial as they catch the viewer’s attention. Long Headline:  You are required to provide at least one long headline, which can be up to 90 characters. This offers more context and can be more descriptive. Descriptions:  Up to five descriptions can be added, with each being up to 90 characters long. Descriptions provide additional information about your product o...

Google Ads has introduced a new and powerful campaign type called  Demand Gen campaigns . This campaign type is designed to help advertisers reach up to 2.9 billion people as they browse through various Google platforms, such as YouTube, Gmail promotions, and Discover feeds. Here’s a simple guide to understanding the specifications, ad formats, sizes, and  best practices for creating an effective Demand Gen campaign . Key Elements Of Demand Gen Campaigns 1. Text Components Final URL:  This is where your audience will land after clicking your ad. It’s essential to have a relevant and well-optimised landing page. Business Name:  You have up to 25 characters to display your business name. Make sure it’s clear and recognisable. Call to Action (CTA):  The CTA is automated by Google, but you are required to have one. This is a crucial element as it drives users to take action. Headlines:  You can enter up to five headlines, each up to 40 char...