Skip to main content

Google Ads Performance Max (PMax) Asset Specifications: Ad Formats, Sizes, and Best Practices

Google Ads Performance Max (PMax) campaigns have quickly become a favorite among advertisers. These versatile campaigns can be tailored for various objectives such as sales, leads, website traffic, and local ads. In this blog post, we’ll dive into the asset specifications for PMax campaigns, covering ad formats, sizes, and best practices to help you optimize your campaigns effectively.

Text Assets

Text assets are the backbone of your PMax ads. Here’s a breakdown of the key elements:

  • Headlines: You can add 3 to 15 headlines, with 11 being the recommended number. Headlines are crucial as they grab the audience’s attention and convey your core message.
  • Long Headlines: These are longer versions of your regular headlines. You can add up to 2, which are recommended to give more context to your ad.
  • Descriptions: You can include up to 4 descriptions, each providing additional details about your product or service.
  • Business Name: This is a single, mandatory field where you input your business name.
  • Call to Action (CTA): One CTA is recommended to guide users on what action to take next.
  • Final URL: This is where users land after clicking your ad. It’s advisable to switch off the Final URL expansion to ensure users land on the specific page you intend.

Best Practices for Text Assets

  • Diverse Headlines: Use a variety of headlines to test what resonates best with your audience.
  • Clear Descriptions: Make sure your descriptions are concise and highlight key benefits.
  • Consistent Branding: Ensure your business name and CTA align with your overall brand message.

Image Assets

Images play a crucial role in capturing attention and conveying your message visually. Here are the recommended specifications:

  • Landscape Images: 4 images
  • Square Images: 4 images
  • Logos: 2 logos
  • Portrait Images: 2 images

You can upload images in JPEG or PNG format, with a maximum file size of 5 MB.

Google Ads Performance Max (PMax) Asset Specifications

Best Practices for Image Assets

  • High-Quality Visuals: Use high-resolution images to ensure your ads look professional.
  • Consistent Style: Maintain a consistent visual style that aligns with your brand identity.
  • Variety: Include a mix of images to see which ones perform best.

Video Assets

Video is becoming increasingly important in digital advertising. For PMax campaigns, you need to upload your videos to YouTube first. Here are the specifications:

  • Landscape Videos: 1 video, 10 or more seconds
  • Square Videos: 1 video, 10 or more seconds
  • Vertical Videos: 1 video, 10 or more seconds

Best Practices for Video Assets

  • Engaging Content: Create videos that are engaging and relevant to your target audience.
  • Short and Sweet: Keep videos concise while still delivering your key message.
  • Mobile-Friendly: Ensure your videos are optimized for mobile viewing, especially vertical formats.

Additional Tips

If you’re a retailer, you can attach your Google Merchant Center feed to your PMax campaigns to start serving shopping ads. This integration can enhance your campaign by displaying your products directly to interested shoppers.

Final Thoughts
Setting up a successful PMax campaign involves paying attention to the details of your ad assets. By following these specifications and best practices, you can create compelling ads that drive results. Remember to continually test and refine your assets to find the optimal combination for your audience. Happy advertising!

Did You Enjoy This Blog Post?

Hope you enjoyed this blog post and thank you so much for being here. We also upload videos to our YouTube channel every weekday. Please subscribe so you are one of the first to be notified.

If you enjoyed this blog, you may also like:

Tools We Use & Love!

Original Source: https://www.sfdigital.co.uk/blog/google-ads-performance-max-pmax-asset-specifications-ad-formats-sizes-and-best-practic


Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more