SF Digital Studios

Google Ads is a powerful tool for reaching potential customers. One of its useful features is  device targeting , which allows you to control where your ads appear based on the device people are using. This guide will walk you through the basics of device targeting in Google Ads, using simple steps that anyone can follow. What is Device Targeting? Device targeting in Google Ads lets you choose whether your ads appear on different types of devices, such as: Computers Mobiles Tablets This is helpful because the cost and effectiveness of ads can vary depending on the device. How to Adjust Device Targeting Here’s how you can manage device targeting for your campaigns: Step 1: Log in to Google Ads : Start by logging into your  Google Ads account . Step 2: Select Your Campaign : Go to your dashboard and choose the campaign you want to adjust. Step 3: Go to Devices : In the menu, find and click on “Devices.” Step 4: Adjust Bi...

If you’re starting with Google Ads, you might feel overwhelmed by all the options and strategies. But don’t worry! Here are some straightforward tips that can help you get the most out of your Google Ads campaigns. 1. Use Negative Keywords One of the best ways to save money on your Google Ads campaigns is by using negative keywords.  Negative keywords  are the search terms that you don’t want your ads to show up for. By adding these, you can prevent your ads from appearing in irrelevant searches. This not only saves money but also improves your conversion rates and lowers your cost per conversion. 2. Keep Your Campaigns Simple It’s tempting to create complex campaigns with lots of layers, but simplicity often works best.  Organise your campaigns  so you can easily see what’s happening. For example, separate your campaigns by device. Have one campaign for computers, another for desktops, and a third for tablets. This way, you can quickly see important...

1. Use the Auction Insights Report One of the simplest ways to find your competitors in Google Ads is by using the  Auction Insights report . This report shows you the other advertisers competing in the same auctions as you. Here’s how to access it: Go to Your Google Ads Account : Login and navigate to the campaign or ad group you’re interested in. Select the Auction Insights : Find the Auction Insights report in the left-hand menu. Review Your Competitors : The report will list all the competitors Google identifies as direct competitors based on your keywords. This tool is excellent for understanding who you’re up against and how your performance compares to theirs. 2. Search Manually on Google Another effective method is to perform manual searches for your target keywords. Here’s how: Go To Google : Open a new incognito window to ensure your personal search history doesn’t affect the results. Search For Your Keywords : Enter keywords relevant to your business. For ...

Ever browsed a product online, only to find ads for that same product following you around the internet? That’s not a coincidence—it’s Google Ads remarketing at work. In this blog post, we’ll break down  what Google Ads remarketing and retargeting  are, and how they can benefit your business. Understanding Google Ads Remarketing Google Ads remarketing is a strategy where you tag visitors to your website with a tracking cookie. Whether they made a purchase or just browsed, this tag allows you to display ads to them as they visit other websites within Google’s vast  Display Network . This network includes high-traffic sites like ESPN, The New York Times, and BBC, among many others. Think of Amazon as a prime example. You visit Amazon, look at a product but don’t buy it. Later, you might see ads for that exact product on different websites. This is  dynamic remarketing  in action, where ads are tailored to show specific products you’ve viewed. The Power of...