Skip to main content

Google Ads Device Targeting: A Simple Guide

Google Ads is a powerful tool for reaching potential customers. One of its useful features is device targeting, which allows you to control where your ads appear based on the device people are using. This guide will walk you through the basics of device targeting in Google Ads, using simple steps that anyone can follow.

What is Device Targeting?

Device targeting in Google Ads lets you choose whether your ads appear on different types of devices, such as:

  • Computers
  • Mobiles
  • Tablets

This is helpful because the cost and effectiveness of ads can vary depending on the device.

How to Adjust Device Targeting

Here’s how you can manage device targeting for your campaigns:

Step 1: Log in to Google Ads: Start by logging into your Google Ads account.

Log In To Google Ads Account

Step 2: Select Your Campaign: Go to your dashboard and choose the campaign you want to adjust.

Search Campaign Google Ads

Step 3: Go to Devices: In the menu, find and click on “Devices.”

Google Ads Device Targeting

Step 4: Adjust Bids: You’ll see options for computers, mobiles, and tablets. Here’s what you can do: Increase or Decrease Bids: You can adjust the percentage of your bids for each device type. For example, if you find that ads on computers are 30% more expensive than average, you might reduce bids for computers by 30%.

Device Bid Adjustment Google Ads

Disable Ads on a Device: To stop ads from showing on a specific device, set the bid adjustment to -100%. For instance, if you don’t want your ads to appear on mobile devices, set the mobile bid adjustment to -100%.

Device Bid Adjustments

Example Scenario

Let’s say you want to disable ads on mobile devices. Here’s a step-by-step example:

  1. Select Your Campaign: Choose the campaign you want to adjust.
  2. Go to Devices: Click on “Devices” in the menu.
  3. Adjust Mobile Bids: Find the mobile row and set the bid adjustment to -100%.

Now, your ads will no longer appear on mobile devices. You can do the same for computers and tablets if needed.

Regular Adjustments

The performance and cost of ads can change over time. It’s a good idea to check your device targeting regularly:

  • Small Budgets: If you’re spending less than $50 a day, check your device settings once a month.
  • Large Budgets: If you’re spending thousands of dollars daily, monitor your settings more frequently.

By making regular adjustments, you can ensure your ads are cost-effective across different devices.

Conclusion

Device targeting in Google Ads is a straightforward way to control where your ads appear. By adjusting bids for computers, mobiles, and tablets, you can optimise your ad spend and improve your campaign performance. Regularly reviewing and adjusting your device settings will help you stay on top of your advertising game.

Did You Enjoy This Blog Post?

Hope you enjoyed this blog post and thank you so much for being here. We also upload videos to our YouTube channel every weekday. Please subscribe so you are one of the first to be notified.

If you enjoyed this blog, you may also like:

Tools We Use & Love!

Original Source: https://www.sfdigital.co.uk/blog/google-ads-device-targeting-a-simple-guide/


Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more