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Top 5 Advanced Google Ads Account Audit Tips

You’ve done the basics. You’ve checked your conversion tracking, analysed your search terms, and polished up those landing pages. Now, you’re ready to take your Google Ads audit to the next level. Here are five advanced tips to uncover more hidden gems and potential problems in your campaigns.

1. Audience Analysis: Are You Reaching the Right People?

Take a deep dive into your audience data. Google Ads provides a wealth of information about the demographics, interests, and behaviors of the people clicking your ads. Are you reaching the audience you want? If not, it’s time to refine your targeting. Experiment with different audience segments, demographics, or interests to see who responds best. Also, consider using remarketing lists for search ads. This allows you to tailor your bids and messaging to people who have already visited your website, giving you another chance to convert them into customers. Think of it as a second chance at love but for your ads.

2. Bid Adjustments: Fine-Tune Your Spending

Are you bidding the same amount for all keywords, devices, and locations? If so, you might be missing out on opportunities. Bid adjustments let you increase or decrease your bids based on specific factors. For example, if mobile users are more likely to convert, increase your bids for mobile devices. Look at your geographic performance too. Are certain locations performing better or worse? Adjust your bids accordingly to optimise your spending and get the most out of your budget. It’s like a superpower for your advertising budget.

3. Ad Extensions: Give Your Ads Extra Oomph

Ad extensions are like bonus features for your ads. They can add extra information, such as phone numbers, addresses, or site link extensions that lead to specific pages on your website. Using ad extensions can improve your click-through rate and make your ads more prominent on the search results page. Experiment with different types of ad extensions to see what works best for your business. Don’t be afraid to get creative and test new things. You might be surprised at the results.

4. Auction Insights: How Do You Stack Up?

The Auction Insights report shows you how your performance compares to other advertisers competing for the same keywords. You can see things like impression share, average position, and overlap rate. This can give you valuable insights into your competitive landscape and help you identify areas for improvement. Are you losing out on impressions to your competitors? Are there keywords where you consistently outbid others? Use this information to adjust your bids, targeting, or ad copy to stay ahead of the game. It’s like a sneak peek into your competitor’s playbook.

5. Automated Rules: Work Smarter, Not Harder

Google Ads offers automated rules that let you make changes to your campaigns based on specific conditions. For example, you could create a rule to automatically pause keywords that aren’t performing well or increase bids for keywords exceeding your target CPA. Automated rules can save you time and effort by handling repetitive tasks. They can also help you react quickly to changes in your campaigns, ensuring you’re always optimising for the best possible results. It’s like having a personal assistant for your Google Ads.

Conclusion

These advanced audit tips can help you uncover even more opportunities for improvement in your Google Ads campaigns. Remember, it’s not about doing everything at once. Start with one or two tips and see how they impact your performance. Then, gradually incorporate more advanced strategies as you get more comfortable. With a little patience and persistence, you can transform your Google Ads campaigns into a well-oiled machine that drives results. And who knows, you might even become the Google Ads guru of your office. Now, go ahead and conquer!

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Original Source: https://www.sfdigital.co.uk/blog/top-5-advanced-google-ads-account-audit-tips/

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