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How Should Marketers Use AI-Powered Search Ads To Accomplish Their Business Goals?

AI-powered tools have transformed the world of digital marketing, especially when it comes to running effective search ads. These tools make it easier for marketers to reach their audience, optimise campaigns, and achieve business goals. If you’re a marketer, you can accomplish a lot by using a few key AI-powered features, like broad match, Smart Bidding, and Responsive Search Ads. Let’s break down how you can use these features together to get the best results.

1. Use Broad Match for Better Reach

Broad Match Keywords

Broad match allows your ads to show for searches that are similar or related to your keywords, even if they don’t exactly match. This can help you reach more people who might be interested in your product or service, without having to manually list every possible keyword.

For example, if you’re selling fitness equipment, using a broad match on “home gym” might also show your ads to users searching for terms like “workout gear” or “exercise machines.” This expanded reach can bring more potential customers to your site.

2. Smart Bidding Optimises Your Budget

Smart Bidding Strategies

Once you’ve expanded your reach, Smart Bidding helps you make the most of your budget. Smart Bidding uses machine learning to automatically adjust your bids based on the likelihood of driving conversions. It considers various factors like device, location, time of day, and even user behaviour in real time.

By using Smart Bidding, you’re letting AI decide when to bid higher or lower for certain search terms, ensuring your budget is spent efficiently. This way, you don’t have to manually tweak bids all the time, and your ads are shown to the right people at the right price.

3. Create Engaging Ads with Responsive Search Ads

Responsive Search Ads

Responsive Search Ads (RSAs) allow you to create multiple headlines and descriptions for a single ad. The AI then mixes and matches these to create the best-performing combinations based on user behavior. This ensures your ad is as relevant and engaging as possible to different users.

For example, if you’re targeting different types of customers—some who care about pricing and others who value quality—you can create headlines that address both. The AI will then decide which version of the ad is most likely to work for each user, leading to better click-through rates and higher conversions.

Combining These Features for Maximum Impact

To truly achieve your business goals, it’s important to use these three AI-powered features together. Broad match helps you attract a wider audience, Smart Bidding ensures your budget is spent wisely, and Responsive Search Ads help you present the most relevant ad to each user.

By leveraging these tools, marketers can streamline their campaigns, save time on manual adjustments, and increase their chances of hitting key business objectives like higher sales, more leads, or better brand visibility.

Conclusion

AI-powered search ads are a powerful way to grow your business. By combining broad match, Smart Bidding, and Responsive Search Ads, marketers can reach more potential customers, optimise their ad spend, and create more engaging ads that resonate with users. If you’re not already using these tools, now is the time to start and watch your business goals become easier to achieve.

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Original Source: https://www.sfdigital.co.uk/blog/how-should-marketers-use-ai-powered-search-ads-to-accomplish-their-business-goals/

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