Skip to main content

Which Two Asset Types May Also Be Served As Automated Assets At the Account Level?

When managing a Google Ads account, one way to boost the performance of your ads is by using automated assets. These are ad components that Google creates automatically based on the content of your ads, landing pages, and other available information. Two asset types that can be served as automated assets at the account level are dynamic callouts and dynamic sitelinks.

What Are Dynamic Callouts?

What Are Dynamic Callouts

Dynamic callouts are short text snippets highlighting specific features or benefits of your product or service. For example, if you’re offering free shipping, a dynamic callout might automatically display this in your ad to encourage users to click. Instead of manually creating these callouts, Google can generate them based on their relevance to your business, saving you time and ensuring your ads are always updated with the latest offerings.

What Are Dynamic Sitelinks?

What Are Dynamic Sitelinks

Dynamic sitelinks are additional links under your main ad, directing users to specific pages on your website. These can include links to your contact page, product categories, or special promotions. Dynamic sitelinks are automatically generated by Google if it identifies relevant pages on your site that may improve user experience. This feature allows you to provide more options for users to engage with your business without having to manually set up sitelinks for each ad campaign.

Why Are These Assets Important?

Both dynamic callouts and dynamic sitelinks enhance your ad’s visibility and make it more appealing to potential customers. Automating these assets at the account level ensures that they are always relevant, up-to-date, and tailored to user intent, helping you drive better results with less manual effort.

In summary, dynamic callouts and dynamic sitelinks are two asset types that can also be served as automated assets at the account level. These tools make your ads more dynamic, relevant, and engaging, ultimately helping you achieve your marketing goals more efficiently.

Did You Enjoy This Blog Post?

I hope you enjoyed this blog post and thank you so much for being here. We also upload videos to our YouTube channel every weekday. Please subscribe so you are one of the first to be notified.

If you enjoyed this blog, you may also like:

Tools We Use & Love!

Original Source: https://www.sfdigital.co.uk/blog/which-two-asset-types-may-also-be-served-as-automated-assets-at-the-account-level/

Labels:

Comments

Post a Comment

Popular posts from this blog

The Fastest Way To Scale Your Google Ads Campaigns (Without Losing Money)

Google Ads can feel like a high-stakes casino. You’re trying to win big, but one wrong move and your budget vanishes faster than a free pizza at a tech conference. The dream is to scale your campaigns, reach more people, and see those conversions roll in. But the nightmare? Spending more and getting less. So, how do you put your  Google Ads campaigns  into hyper-growth mode without burning a hole in your wallet? It’s not about magic tricks or secret algorithms. It’s about smart, calculated steps that build on what’s already working. Stop Chasing Shiny Objects – Look at Your Data Before you even think about adding new keywords or expanding to  new audiences , take a deep breath and look at what you already have. Your existing campaigns are a goldmine of information, if only you bother to dig. Which keywords are bringing in conversions?  I’m not talking about clicks here. I’m talking about actual sales, leads, sign-ups – whatever your goal is. If a ke...
Post a Comment
Read more

What Is A Key Benefit Of Smart Display Campaigns?

You’ve probably heard about  Smart Display campaigns  if you’re running online ads. They are one of the easiest ways to get your ads in front of the right audience without spending hours tweaking settings. Simplicity At Its Best One of the biggest benefits of Smart Display campaigns is how simple they are to set up. Unlike traditional display campaigns, where you have to choose targeting, bids, and ad placements manually, Smart Display campaigns do all the hard work for you. Automation That Works For You Google’s machine learning takes over and ensures your ads are shown to the right people at the right time. It automatically adjusts bids, selects the best placements, and optimises your campaign for better performance. This means you can focus on your overall marketing strategy while the system fine-tunes your ads in the background. No Technical Expertise Needed Not everyone is an expert in digital advertising, and that’s okay! With Smart Display campaigns...
Post a Comment
Read more

Google Ads Hacks: What The Pros Don’t Want You To Know

Ever felt like Google Ads is a hack club with a bouncer named “Algorithm” and you’re stuck outside, peering through the velvet rope? You’re not alone. Many businesses, big and small, grapple with the complexities of Google Ads, often feeling like they’re pouring money into a black hole. The “pros” – those agencies and consultants who manage huge budgets – often talk a good game, but some of their “hacks” aren’t hacks at all, just common-sense practices they’ve refined. But what if I told you there are some things the pros might not explicitly tell you, not because they’re malicious, but because it challenges the mystique they’ve built around their expertise? These aren’t shady tricks, mind you, but rather fundamental insights that can shift your perspective and empower you to take back control of your ad spend. Let’s pull back the curtain a bit. Hack #1: Your “Quality Score” Isn’t Just About Your Keywords You’ve probably heard about  Quality Score . Google tell...
Post a Comment
Read more