SF Digital Studios

You go to your accounts, new campaign, and those of you who know me, that I tend to start with the campaign without the goal guidance. This does not mean that I'm not setting up conversion tracking. The first thing you must set up is your conversion, right? But this will give us all the options of it. Then you go to display. Here, I want to select Gmail. You can put in your website address because then Google is going to scan your website and is going to give you some ideas as to what your website is all about and give you some relevant keywords. Put in your campaign name and location. Now, this is where you might find that "Oh, where is my manual CPC?" They have changed it over here. What you need to do is to go in here and then through there, you have got all the free smart bidding options, as well as the manual CPC. I always start with a manual campaign. Once I've got enough data in the account, then I go to part. I'm just going to put in a bid, a budget. ...

We were in a party mood recently, as you can see by watching  this video ! We celebrated our eighteenth birthday, and it’s fair to say that a lot has happened over the past eighteen years. In fact, a lot has happened in the business in the past year alone! There are always ups and downs when you’re in business, but the challenges of 2020 were something else; we all found that out pretty quickly, that business as usual was not going to cut it in a year when all the rules seemed to go out of the window… A birthday isn’t just an opportunity to party, it’s time to look back and reflect on our journey. Our story, like everyone else’s, is unique, and it’s pretty amazing to think about how far we’ve come from our small beginnings some 18 years ago. If there’s one word that describes things well, it’s ‘humble’ – our company wouldn’t be celebrating 18 years in business if a family member hadn’t loaned us the money we needed to get up and running. So how did we start? It all began with a ba...

Without further ado let's get started and today, I'm going to be covering inbound marketing and looking at the flywheel methodology and how you can implement it... Before I get into the topic itself, the week never stops at SF Digital! We just wanted to share some of our wins. So, to summarize, our content management calendar is finally fully working. It's been a number of weeks of hard work. Just that we have a lot of content out on the day and that's taken a ... We're really pleased. Thanks again to all my team ... Also our internal systems, we're actually creating all our videos and sub videos that are from ... masters like today, that's also complete. Complete as much as anything ever is! No such thing as perfection! [...] There will still be tweaks. I know that for sure but in essence, we are done. So, we are pleased! The third win is that we've recruited a social media manager in recent days. She's doing amazingly well and has already helped ...

So, back to the topic in hand, why are we doing all of this? Why are we putting out so much content, creating our audiences, engaging with you on a daily basis? It's really quite simple. We are looking to engage with our audience and look at how we are going to build with our future clients. How are we going to give out meaningful content that they are finding useful to get them to get to know us, get to like us, get to trust us because if we can follow that process through that's when we're going to start and win. Now, just a quick recap. Last week, I looked at the flywheel method or flywheel model on how to grow your business and we had a touchpoint on the efficiency of a flywheel and some of the things that might hinder the effectiveness of your flywheel model. It could be the size, speed, it could be friction. We're not going to spend too much time on that today because I'd like to take a deeper look into how we apply some forces to our business and those f...

Don’t be confused by custom intent, affinity, and audience. Let our simple guide below make Google Ads crystal clear!  Let’s face it Google Ads can be a bit confusing, can’t it? Even the terms like affinity, intent, and the audience can get people in a spin! The good news is that you don’t have to struggle to get the most from your Google Ads. Indeed, with  this video  and the clear guide below you will be well on your way to grasping how Google Ads work. You’ll also be ensuring you have the most effective strategies for selling more products up and running in no time. Keep reading to find out more. When It Comes To Google Ads, Things Are Changing…  One of the biggest strengths of using Google Ads is the functionality it provides concerning audience segmentation. That is who you want your product or service to appear in front of. Of course, we all know that to make consistent sales, your adverts must not only be effective in the way that they are written but als...

Keywords are  words or phrases that are used to match your ads  with the terms people are searching for. They’re words or phrases that you choose to describe your product or service to help determine when and where your ad can appear. You want to make sure that your campaigns are competitive and you’re  targeting the right keywords . You want your return on ad spend to be what you’re aiming for so you’re on target. Once the right metrics are in place, you should see the results you want. When you use the right keywords, you can reach the customers you need to at the time you want, after all, at the end of the day, you want to make sure that you’re profitable. Your goal is to pay the least and get the most back. Continue reading to learn how to do keyword research for Google AdWords. You’ll also learn  how to do keyword research for free . How They Work The keywords you select need to match the words or phrases that people search for if your ads are g...

You may be wondering what the flywheel model and inbound flywheel methodology are so you can grow your business by attracting, engaging, and delighting. You may be curious to know what the inbound marketing flywheel methodology theory entails and actually means for your business in practical terms. Your ultimate goal is to attract strangers who turn into prospects and eventually customers and even promoters over time. You do all this by attracting, engaging, and delighting so that you can grow your business. It becomes a ball or flywheel of energy that helps your business succeed. If you do this process well it’ll become a habit and your best customers will become your evangelists. You’ll also eventually spend less on your marketing over time. So, you may wonder, what is the flywheel? You can find out by looking at our  video  and this clear guide. The flywheel model is a more comprehensive, unified way of representing the forces affecting your company’s growth. T...