SF Digital Studios

So, the first question is (Liam) "I don't see an option to select a quality score. I have clicked keywords then clicked modify columns. That's correct and then I clicked attributes, which only brings up three options, ad group, match type, and max CPC. There is no quality score option inside attributes for me, and I've been unable to locate it anywhere else on Google ads. Anyone know where to find it?" Okay. So, you're looking in the wrong place. First of all. So, you've done the right thing by going to your keyword step because its quality score is under the keywords. You've clicked on modify columns. That's correct. That's where you've gone wrong. So, let me hop into the Google Ads account and I shall show you where it is. So, you go onto the search keywords over here, then columns. Now, I already have the quality score on my column list, but to show you where it is, you go to modify the column, which you have already done. And I bel...

Okay. First of all, some important, in fact, very important news. This came out towards the end of February last month, where Google is going to 'sunset' the broad match modifier keyword. So, you will not be able to use that anymore. You can use it until July 2021 and after that, it will be taken out of Google Ads. So, let's go through the support center page and see what they're talking about and why they are doing this. So, in Feb 2021 phrase match will begin to incorporate behaviors of broad match modifier, which we call the BMM to simplify keywords and make it easier to reach relevant customers. Now, that is true. They are going to simplify it because now instead of having a broad match, exact match, phrase match, and BMM one of them has gone. So, we only got three keywords to worry about instead of four. Okay, with this change both phrase and broad match modified keywords will have the same matching behavior. Now, we don't know how this is going to behave ...

So let's go to today's topic, the responsive search ads. I would just want to go through with you as to why we are doing this and what are the results we are achieving. it's not only for one keyword. It is literally for hundreds of keywords. I think we've got over 200 keywords of which our videos are getting ranked on Google page one, but it needs consistency. You need to keep on doing this over and over and over again, it won't happen just by uploading one or two videos. Okay. now I'm going to take this website for dentists. Now, this is exactly what I'm trying to do. Now. You must see what I'm trying to do and understand why am I doing this? I can pick up any keywords, but I specifically picked up dentists because if I go, dentist, Google ads, I've only got one video so far. I need more. This is what we are doing. I believe someone sent me a question last week about what's the best niche for Google ads. It could be any niche. What I'm ...

So let's kick off with Capsule in a moment. Basically, everything in our business does start with a contact, whether it's an informal phone call, an email, a contact made, a brief conversation and we do have to record that information somewhere and for us, that place is Capsule. The capsule is a great CRM contact management application that can really help you turbo boost how you manage your contacts. You don't need to use it like a glorified list; just listing in names, addresses, emails, and phone numbers. It's actually got a huge amount of functionality. You can actually allocate tasks that need to be done, you can put a date next to that task as to when it needs to get done by, you can forward plan your contact management, you can link directly to your invoices and your accounts packages, you can also build your email list within there, create multiple tags if you need to, a huge amount of functionality that you can do. Just a very quick screenshot. It's just o...

You’ve probably heard of Google Ads keyword match types, but what does that really mean, and how does it affect your ad campaigns? In this blog, we’ll be lifting the lid to explain exactly what they are so you can create ads using the right Google Ads Keywords for your business. You can also watch this video where Uzair went live on this topic and answered some of your questions. So What Are Google Ads Keyword Match Types? Essentially, they are just the keywords or phrases you use in your ads that match the search terms people are looking for. The match types will determine how specific the searches need to be to display your ad. So we need to start by looking at the three different  Google Ads Keyword Match Types . Broad match  is the least specific and based on loosely matching search results that are  related  to your keyword, even if the keyword itself didn’t appear in the search. This match type delivers relevant results by considering the user’s recent sea...

Google Ads Responsive Search Ads allow marketers more flexibility when delivering messages to users. Being able to adapt your messaging so that it’s more relevant means that over time, you can improve campaign performance and invest smarter in the content that works. You create multiple headlines and descriptions when creating your ads that Google Ads then automatically tests, taking away much of the guesswork when looking at which combinations deliver the best results. Watch our YouTube video where Uzair talks about Google Ads Responsive Search Ads. You can watch it  here . What Are The Benefits Of Creating Responsive Search Ads? Google Ads Responsive Search Ads allow you to do multiple things including the following: Create flexible ads that adapt according to device widths, giving you more room to share your message with potential customers. Save time by letting you provide multiple headlines and description options, for Google Ads to then show the most relevant combina...

To get phenomenal results from your blog or social media posts, creating great content with amazing graphics is vital. Getting your content and design right improves: Consistent traffic and conversions to your pages Easier translation of difficult concepts to your audience Creation of real value hence increasing your customer base Improvement in your search engine ranking While you may have other priorities such as structuring your Google Ads campaigns, mastering the laid-out concepts below will set you off a long way.  It’s all about the appeal to the customer and the ease of execution for you. Watch this video to understand the efficient way to go around it. Ultimately, this will help you get ahead of the game as far as content creation and design goes. Getting Ideas For Content Creation Establishing authentic ideas that are well-mastered is, needless to say, quite a cumbersome process, especially if you plan to remain relevant in the foreseeable future. But with...