SF Digital Studios

So, the first question is (Liam) "I don't see an option to select a quality score. I have clicked keywords then clicked modify columns. That's correct and then I clicked attributes, which only brings up three options, ad group, match type, and max CPC. There is no quality score option inside attributes for me, and I've been unable to locate it anywhere else on Google ads. Anyone know where to find it?" Okay. So, you're looking in the wrong place. First of all. So, you've done the right thing by going to your keyword step because its quality score is under the keywords. You've clicked on modify columns. That's correct. That's where you've gone wrong. So, let me hop into the Google Ads account and I shall show you where it is. So, you go onto the search keywords over here, then columns. Now, I already have the quality score on my column list, but to show you where it is, you go to modify the column, which you have already done. And I bel...

Okay. First of all, some important, in fact, very important news. This came out towards the end of February last month, where Google is going to 'sunset' the broad match modifier keyword. So, you will not be able to use that anymore. You can use it until July 2021 and after that, it will be taken out of Google Ads. So, let's go through the support center page and see what they're talking about and why they are doing this. So, in Feb 2021 phrase match will begin to incorporate behaviors of broad match modifier, which we call the BMM to simplify keywords and make it easier to reach relevant customers. Now, that is true. They are going to simplify it because now instead of having a broad match, exact match, phrase match, and BMM one of them has gone. So, we only got three keywords to worry about instead of four. Okay, with this change both phrase and broad match modified keywords will have the same matching behavior. Now, we don't know how this is going to behave ...

So let's go to today's topic, the responsive search ads. I would just want to go through with you as to why we are doing this and what are the results we are achieving. it's not only for one keyword. It is literally for hundreds of keywords. I think we've got over 200 keywords of which our videos are getting ranked on Google page one, but it needs consistency. You need to keep on doing this over and over and over again, it won't happen just by uploading one or two videos. Okay. now I'm going to take this website for dentists. Now, this is exactly what I'm trying to do. Now. You must see what I'm trying to do and understand why am I doing this? I can pick up any keywords, but I specifically picked up dentists because if I go, dentist, Google ads, I've only got one video so far. I need more. This is what we are doing. I believe someone sent me a question last week about what's the best niche for Google ads. It could be any niche. What I'm ...

So let's kick off with Capsule in a moment. Basically, everything in our business does start with a contact, whether it's an informal phone call, an email, a contact made, a brief conversation and we do have to record that information somewhere and for us, that place is Capsule. The capsule is a great CRM contact management application that can really help you turbo boost how you manage your contacts. You don't need to use it like a glorified list; just listing in names, addresses, emails, and phone numbers. It's actually got a huge amount of functionality. You can actually allocate tasks that need to be done, you can put a date next to that task as to when it needs to get done by, you can forward plan your contact management, you can link directly to your invoices and your accounts packages, you can also build your email list within there, create multiple tags if you need to, a huge amount of functionality that you can do. Just a very quick screenshot. It's just o...

You’ve probably heard of Google Ads keyword match types, but what does that really mean, and how does it affect your ad campaigns? In this blog, we’ll be lifting the lid to explain exactly what they are so you can create ads using the right Google Ads Keywords for your business. You can also watch this video where Uzair went live on this topic and answered some of your questions. So What Are Google Ads Keyword Match Types? Essentially, they are just the keywords or phrases you use in your ads that match the search terms people are looking for. The match types will determine how specific the searches need to be to display your ad. So we need to start by looking at the three different  Google Ads Keyword Match Types . Broad match  is the least specific and based on loosely matching search results that are  related  to your keyword, even if the keyword itself didn’t appear in the search. This match type delivers relevant results by considering the user’s recent sea...

Google Ads Responsive Search Ads allow marketers more flexibility when delivering messages to users. Being able to adapt your messaging so that it’s more relevant means that over time, you can improve campaign performance and invest smarter in the content that works. You create multiple headlines and descriptions when creating your ads that Google Ads then automatically tests, taking away much of the guesswork when looking at which combinations deliver the best results. Watch our YouTube video where Uzair talks about Google Ads Responsive Search Ads. You can watch it  here . What Are The Benefits Of Creating Responsive Search Ads? Google Ads Responsive Search Ads allow you to do multiple things including the following: Create flexible ads that adapt according to device widths, giving you more room to share your message with potential customers. Save time by letting you provide multiple headlines and description options, for Google Ads to then show the most relevant combina...

To get phenomenal results from your blog or social media posts, creating great content with amazing graphics is vital. Getting your content and design right improves: Consistent traffic and conversions to your pages Easier translation of difficult concepts to your audience Creation of real value hence increasing your customer base Improvement in your search engine ranking While you may have other priorities such as structuring your Google Ads campaigns, mastering the laid-out concepts below will set you off a long way.  It’s all about the appeal to the customer and the ease of execution for you. Watch this video to understand the efficient way to go around it. Ultimately, this will help you get ahead of the game as far as content creation and design goes. Getting Ideas For Content Creation Establishing authentic ideas that are well-mastered is, needless to say, quite a cumbersome process, especially if you plan to remain relevant in the foreseeable future. But with...

Why Is It So Important To Stay Organized? Let’s be realistic – the diary of a business owner is busy! Day to day task management, meetings, social media, marketing, balancing business with home life… the list is never-ending! We’re only human and with so many balls to juggle, the odd one or two can drop quite easily if we’re not careful. That’s why we need to utilize the tools that are available to us. So, let’s share those apps with you and get your business organized. Capsule Everything starts with your contacts and having an effective Content Management System (CRM) will save you hours of time when it’s set up correctly. Capsule allows you to manage your different contacts, create tasks and workflows, and even link to your email marketing platforms, such as Mailchimp or ActiveCampaign. GSuite There are both free and paid options with G Suite, but whichever you choose, it will keep you organized by having everything in one place. So, what can you do with your GSuite? As a busine...

In the first part of the session, I'll go through a certain topic and today I'm going to talk about Google Ads smart bidding. Okay, so let's move on to the topic for today. Where is it? Google's... I've called this how smart are you because a lot of people when they do use smart bidding and the smart campaigns, they don't use it the smart way. They jump right into it and they don't get the results. Hopefully, I'll give you some little tips and advice as to how you can make the CPA. That's the target cost per acquisition. What that acquisition depends on your conversion tracking. An acquisition could be someone fills in a form on your website. It could be anything which you are targeting as a conversion and this is mostly mainly used for lead generation as to how much are you prepared to pay for a lead. What you do is you set up a Target TCPA and tell Google that I'm prepared to pay 10, 20, 50, 100, or whatever that number may be then the...

When you talk about analytics, what comes to mind should be building a remarketing list. To do this you should link both your Google Ads and Analytics account. We’ve got an informative video that you can watch all about how to get the most out of remarketing when combined with Google Analytics. A remarketing list is an assortment of site or application ‘guests’ accumulated by cookies added to your site or application. As you create a list, you also get to create the rules. That allows you to track; The time visitors spent on your site/application. Specify the duration those visitors are allowed to be members of the list. You also get to add them to the campaign ads group to show targeted ads to your visitors. Benefits of Google Ads Remarketing With Google Analytics The significant benefits of remarketing lists are: You get to advertise specific cases. It enables you to show your ads to people you are acquainted with or have interacted with before. You can reach a broader market. Re...

So, today I'm going to go through keyword research, how to get your keywords organized, sorted into really focused and tight ad groups so that your ads are very relevant to that ad group. Before we start, all we do is go into our Google Ads interface and I'm going to go for a niche or dentist. So, dentists near me, dental practice, and so on and if you want me to do some keyword research for you and show you how I would organize a campaign or your niche, then just ping me an email or put it in the comment box and I'll schedule it in the forthcoming sessions. So, I've put in dentist over here, you'll see a long list of search terms or keywords which people are searching for. Right. You will also see in here, refine keywords, which is in beta at the moment, which is quite handy actually, because it shows us a branded and non-branded keywords, and I quite like this little window over here because it gives me ideas for all my keywords. I'm sorry. I think I...

So, please explain the different types of smart bidding. I can never get any impressions from these and they never work. Call to action, or that conversion action, which you want. What most people do is when they have got zero data in their account and you are let's say starting a brand-new campaign today, because the default settings in Google Ads is the automated bidding. Obviously, you as a newbie or a newcomer, you would set that up and you'll find that you are not getting any impressions, forget conversions or clicks or conversions. You're not even getting any impressions and you will find that the campaign will go into the learning phase where you get the message called eligible learning. So, what that means is the system, the algorithm, the robots, is trying to work out what you want, because it doesn't have any data in the account. Are you looking for visitors to your website? Are you looking for email subscribers? Are you looking for somebody to make a pur...